Project info
Client: Baku 2015 European Games
Service: branding, pictograms design

Baku 2015 was the first European version of the Olympic Games and it took place in June 2015 in Azerbaijan. I was part of the team at SomeOne that worked on the new brand identity which was centred around the pomegranate tree, a symbol for unity in Azerbaijani folklore. Interwoven with the branches of the tree are historical symbols of the country’s heritage and culture, along with pictograms of different sports and disciplines. Together with design director Mark Smith, we created graphics for the venue and city dressing, designed guidelines for the creation of all branded merchandise and developed two sets of pictograms:  dynamic pictograms — a  richer interpretation that’s suitable for full brand use; and silhouette pictograms — a simplified, graphic version.

:all picto-01:all picto-01
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